without the UPCZilla app!
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UPCZilla is a free look-up service for 12-digit UPCs (Universal Product Codes), barcodes, Amazon ASINs and prices.

To carry out a UPC search, enter a valid UPC in the search field above and UPCZilla will try to find the product matching it. Results include the product title, images, a scannable barcode and a comparison table of prices from different retailers.

You can also carry out a reverse UPC lookup. Enter some product keywords in the search field and we will try to find some UPCs that match the product you are looking for.

You can also reverse-search Amazon ASINs. Just enter an ASIN in the search field and list any matching products together with their UPCs if they have them – and get a price comparison with other retailers, too.

Other features

You can also download our Chrome extension for quick UPC and price comparison searches direct from your browser, or install our Android barcode scanner app to quickly scan physical products in stores and look up their price and other details online.

UPCZilla also has a price-tracker that has price data (maximum and minimum price on a given day) going back several years for hundreds of thousands of products, and new products being tracked all the time. See the price fluctuations for your chosen product and decide on the best time to buy (or sell!)

For every UPC there is also a bar code generated on-screen which can be scanned directly from your monitor (used heavily by the Disc to Digital community – just stay legal please).

What is a UPC?

UPCs are part of a numbering system developed for use on product barcodes. As such almost every commercially available product has a UPC – or alternatively an EAN (a 13-digit superset of UPCs used in Europe – usually just with a 0 added on the beginning for US products). This means that the barcode can be read by any barcode reader anywhere in the world and the product precisely identified for inventory, sale and other purposes. Even slight variations of a product, such as different colour options, usually get their own UPC.

Who issues UPCs?

UPCs are issued by a non-profit organisation called G1 US. Large companies pay to join G1 and will typically be allocated blocks of UPCs, the initial digits of which will identify that company. Smaller companies can opt to buy UPCs on a one-off basis from a reseller and avoid the annual membership fees, although this is not ideal since their products will not be identified as their own by their initial digits and their access to certain markets may be limited.

For more information about UPCs and how UPCZilla works, read our FAQ.